Pariboux

We have had the privilege to work with Pariboux to design their brand identity. They are an in-house designed Womenswear brand. The new brand targets millennials who love everyday and authentic pieces and partnerships with rising young artists.  Mixing classic tailoring with key trend pieces to offer numerous possibilities – It’s not about one look, it’s about how you style it.

Pariboux wanted a word mark that truly fits the products it represents as well as demonstrating sophistication and elegance. The new word mark retranslates grotesques and serifs to create an essence of beauty and personality. The brand wanted customers to take their pieces and style them in their own authentic way. This is reflected and expressed in the windows of colour you will see in the photography – expressing the customers personalities.