Camulos
An identity to assist the forging of new capabilities from the best research, technology and engineering.
With a multi award-winning reputation across Singapore and London, Elliot James came to us looking for an identity rebrand; a logo that represented the quality they bring to all areas of their business from personal service through to quality of build and attention to detail.
Their approach to projects demanded a monogram that communicated the fluent relationship that accompanies every project. The blend of the ‘EJ’ was that opportunity, bringing both intricacy and a sense of togetherness to the simplicity of the serif letters.
At every turn, the brand seeks to create a luxurious and tailored experience for clients, ensuring an impeccable standard is maintained through every touchpoint of the business. With an existing minimal colour palette and inviting photography, it was extremely important for the monogram to fit in whilst also enhancing the current identity, lifting the brand to higher places.
