HAAS

HAAS wanted an identity that became a celebration of new beginnings and new windows of opportunities that brings communities closer together. The identity takes the structure of our homes to create a housed logo with photography displayed through ‘the window’. Whilst these visual metaphors are reflective of the formation of our homes – the colour palette remains gentle and reflective of it’s relaxed spaces.

“The visual identity reflects our design processes and methodologies, and helps frame our values and morals,” says founder of HAAS Developments. “We do things in a very specifically designed way with a lot of care towards the spaces we create. There is flexibility in the identity, but there is also a certainty that shows this is a design process, we always follow form and structure.”