JAGS Connect
Visioning a world free of youth violence and empowering parents to lead their children towards safer living.
We were honoured to collaborate with the founding member of the JAGS Foundation, to develop their brand identity and provide design support across their platforms. JAGS was born from one family’s loss but has grown to support all families in search of brighter futures. They believe in empowering parents, carers, and supporters as they lead our children to safer lives. They are a powerful force dedicated to educating, leading, and inspiring action to protect children and expand their horizons.
With a high number of charities working in the youth violence space, it was clear that the charity needed a more dominant stance in the industry, but one that still remained true to themselves and their founder. They needed an identity to gain better engagement, inspire and lead supporters and help as many victims and families as possible.
The identity was built around love and support, representing Jags determination to create safer living. The logo symbol blends the J and C of Jags Connect to create directional love with feelings of positivity, forward action and warmth. The wider graphic language takes this symbol as the foundation and spreads this ‘love’ throughout the identity.
